Geolocation technology presents a transformative potential in reshaping the storytelling landscape. The integration of geolocation into narratives introduces a dynamic layer that connects stories with physical spaces.

This innovation allows for immersive, location-specific storytelling experiences, enhancing engagement and providing a more contextual and personalised encounter for the audience. Moreover, as technology becomes embedded in physical spaces, the very essence of narrative experiences undergoes a profound shift. By intertwining storytelling with spatial elements, the narrative gains a new dimension, creating a unique fusion of the virtual and the physical. This technological embedding not only alters how stories unfold but also influences the audience's perception and engagement, paving the way for a novel realm of narrative exploration.

In tackling this comprehensive project, my thought process centers on establishing a distinctive brand identity for the narrative exploration of Salford Quays and Manchester's ship canal. This involves crafting a unique logo, defining a cohesive colour palette, selecting appropriate fonts, and formulating brand guidelines to ensure consistency.

The focal point of the project lies in the development of an interactive 3D model of the ship canal. This dynamic model is designed to offer users an immersive experience, allowing them to explore the canal's history interactively as they hover over specific areas. To showcase this captivating content, a dedicated website page will be created to host the interactive model. Simultaneously, I recognise the significance of conducting behind-the-scenes user research to glean insights into how users will interact with the tool, ensuring a user-centric and seamless experience throughout the project's development.

Tools

Adobe XD
Adobe Photoshop
Adobe Illustrator
Balsamiq

Team

UX Designer (Myself)

My Role

UX Design
UX Research
Presentation Designer

Timeline

Overall: Around 6+ weeks

Four elements to consider

In order to maintain an efficiently organised schedule for the project brief, it is imperative to set up a structured framework that delineates the essential aspects for completing the deliverables. This entails precisely defining the scope of work and outlining the specific elements that will be created and accomplished as integral components of the module.

User Research

Existing Material

3D Model

Wireframes/Prototypes

Refinements

The origin of the Salford Quays and its associated ship canal dates back to the late 19th century, marking the initiation of a transformative industrial evolution. The ship canal was envisioned during this period to streamline the transportation of goods and raw materials, emerging as a crucial component in Manchester's burgeoning industrial infrastructure.

Over time, the quays became integral to the flourishing textile trade, propelling the city into an industrial powerhouse. Evolving with the changing industrial landscape, Salford Quays transitioned from a bustling port to a contemporary cultural and residential hub. The canal's history mirrors Manchester's journey, embodying the city's transition from an epicenter of the industrial revolution to a dynamic urban space that seamlessly blends heritage with modernity.

The goal for this project, is to create a geolocation narrative of this history through digital means.

Following the meticulous wire-framing process in Balsamiq, we seamlessly transitioned to refining the user journey and developing functional prototypes for the tool. Prioritising simplicity, the tool was designed to facilitate user navigation effortlessly.Users can effortlessly navigate between docks through an intuitive menu system, explore informative content by clicking on building icons, and maintain spatial awareness through the interactive map located in the bottom left corner. This streamlined approach ensures a user-friendly experience, allowing individuals to seamlessly explore and engage with the historical narratives embedded in various points of interest.

Ensuring the accessibility and awareness of the tool were integral considerations in our marketing strategy. To optimise user engagement, we devised a distinctive approach—embedding QR codes onto structures and floors throughout Media City.

This strategic placement enables individuals to effortlessly capture the moment while physically present, seamlessly connecting them to the immersive historical narratives of Salford Quays and the ship canal.This innovative use of QR codes not only enhances the tool's visibility but also encourages spontaneous user interaction, transforming Media City itself into a conduit for discovering and experiencing our unique narrative exploration tool.